The time for the environmental movement to become great has arrived, and we must grab this opportunity by its horns before it passes us by.
Despite what my you may have derived from my previous posts, I think that the environmental movement is a good movement. It has done good work cleaning up smog, fixing the ozone, and cleaning up lakes and rivers. The results, like the movement, have been pretty good. But the time for good is over. The time for the environmental movement to become great has arrived, and we must grab this opportunity by its horns before it passes us by.
I spent a good chunk of my Sunday afternoon reading sections of Good to Great, by Jim Collins. The book studies businesses that made a lasting, sustained transition from a “good” company to a “great” company. Collins wrote about corporations, but what he said can be applied to any organization of people, including environmental NGO’s or the movement itself. Collins dug up articles and conducted interviews with executives from these companies, including businesses like Walgreens and Circuit City, to learn what these companies had done in common during the point of their transition from good to great. He identified a few different practices and factors, including the presence of adversity, honesty about the brutal facts, and identifying what each company had the capacity and potential to become the best at. It’s critical that we similarly apply these to our movement in order for us to be great: Read the rest of this entry »
Posted by Adam Zemel 
